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Article: Why Managing Rap Artists is Different..."

   
   
   
   
Hip Hop n.-- An urban cultural phenomenon encompassing a distinctive fashion, music, dance, art and attitude.

Hip Hop Entrepreneur n.-- an entrepreneur who has turned his/her Hip Hop passion into business profits!

COACHING

The fastest way to turn your passion into profit is to create a book/ebook or audio program containing your experience or expertise. The Bestseller Project is your opportunity to work directly with me in a coaching environment to create such a product(s). Who knows? You might just have a bestseller hiding in your passion!

(Even if you already have a passion-centered product or service, adding "author of________" next to your credits will only serve to increase your credibility and company cash-flow.)

Everyone has a passion.
Everyone has a passion--a unique interest talent, gift, expertise, cause or mission in life. Everyone has a unique personal life experience and story to tell.

Every passion has value.
By virtue of having that unique passion, or that unique story, you automatically have expertise and and experience that few others have. That translates into something of unique value.

The fastest and easiest way to turn that value into profit and start making money quickly is to create a book or audio based on it that customers can purchase, (and in the case of and ebook or MP3) download right away.

That product can create income that keeps coming year after year
With the right guidance, your personal experience or expertise could be transformed into the next bestselling autobiography, "how to" manual (paperback/ebook) or audio (CD/MP3) that informs, inspires, entertains or educates the world, and creates residual streams of income for you for the rest of your life!

I know, because I've done it.

My name is Walt Goodridge, author of Turn Your Passion into Profit as well as a dozen other books/audios/manuals. My products now sell on Amazon.com, in Barnes & Noble, Borders, bookstores around the world, several affiliate websites, and have been selling continuously since I wrote the first one in 1992. As a result of my success as a self-published author, I walked away from the corporate world in 1995, launched the internet side of my business in 1997, and created residual streams of income that have sustained me ever since, allowing me to live my dream of seeing world, and living life as a "nomadpreneur."

But the best part is not only have I done it for myself, I've helped a few other people start to create their own dreams too!

HERE ARE SOME OF THE PEOPLE I'VE HELPED


(Check out their products at www.passionprofit.com/passionsellers)

Ken Greene
turned his chilling 911 experience and personal analysis of its social impact and aftermath into a compelling book with a story to make others think, and has earned him recurring invitations to speak at 911 commemorations.

Jill Harrington
turned her personal triumph over lupus into a guide book for others.

Kamau Austin
turned his passion for computers and things internet into a thriving business doing design and consulting to fortune 500 companies. His books and audio help others maximize their success online.

Andrew Morrison
built a business to over a million dollars in sales before his 30th birthday. He was featured on a special Oprah episode profiling similarly gifted entrepreneurs. His books and audio now help others follow in his footsteps.

Joseph Youngblood
turned his passion for hip hop trivia into the first of a series of hip hop trivia books and games.

Barbara Sher
turned her expertise in child development into a series of books parents can use to help their kids grow and develop smarter!

Tim Faska
US citizen, and Chinese-born wife Lana went through the arduous process of getting her permanent US resident status ("green card"). They compiled a manual to help other couples do the same thing.

What all these people had in common (besides my help), was certain expertise or a unique experience that we were able to put in the form of books and cds that they are now selling.

A TEMPLATE YOU CAN USE

In doing this now for several years, I've developed a template that I use to help new clients duplicate my own and other passionpreneurs' success.

And it doesn't matter what your passion is. As long as you have one, the fun part is figuring out how to make your product compelling enough for others to purchase.

THE BESTSELLER PROJECT Begins January 2007

Beginning in January 2007, I'll be working with about 12-20 people in groups-- taking them through the entire process to create a product they can sell.

In this 6-month fast-track project, we'll cover the following:

Month 1: Idea, Evaluation, Creation

Month 2: Creation =Writing, Recording

Month 3: Creation & Manufacturing,

Month 4: Internet (web design)

Month 5: Registration, Launch

Month 6: Marketing

WHAT YOU GET IN EACH PHASE

IDEA PHASE:
Your book or audio program will either be in the "Here's what I know. Now let me show." or a "I did it. You can too" or a "Let me tell you what happened to me, and how I see it" category. We'll brainstorm on the best way to discover and harness the value in your passion.
WHAT YOU'LL LEARN: The art of the brainstorm.

EVALUATION PHASE:
In this phase, I'll give you my opinion whether your idea has the makings of a quick guide, full-length book, or a multiple version, series-rich media empire like the Chicken Soup for the Soul series.
WHAT YOU'LL LEARN: How to mine an idea for its ultimate value

ADMINISTRATION PHASE:
In this phase, we'll set up your venture's back end to be able to accept credit card payments, paypal, checks, money orders and other forms of payment; we'll design a logo, and create a brand identity for your business.

BOOK CREATION PHASE:
In this phase, I'll help you to get your project created. It includes coaching you through the writing process, and/or (OPTIONAL) Ghostwriting, book design, and coming up with a winning name/title.
WHAT YOU'Ll LEARN: The secret formula for my 12 books! (really!)

CD CREATION PHASE
In this phase, we'll record an interview with me for sale as a CD or downloadable MP3 file. We'll record, edit, create master cd and design a cover.

INTERNET PREPARATION PHASE
In this phase, we'll get you up and running and ready to make money online I'll help you come up with a domain name, design a website to sell your book, set up pay-per-click advertising campaign, equip your website to generate money 7 different ways, show you the quick way to register your site with Search Engines and much more.
YOU'LL LEARN: How to launch an internet business.

PUBLISHING & PRE-LAUNCH PHASE
In this phase we'll establish your manufacturing relationship; We'll handle manufacturing, title registration, assigning an ISBN, registering with appropriate indices and wholesalers to make sure the industry knows about your book.
YOU'LL LEARN: How to Publish a book for under $500

LAUNCH & PR PHASE
I'll write Press Release, show you how to distribute your press release* Create articles from your book that you can use to generate more publicity.

It may seem like a lot to cover, (and it is), but I've worked with clients and we've covered the entire process in less than 90 days! It's all up to how committed you are to making this happen!

HOW MUCH OF AN INVESTMENT?

The cost to be part of the Bestseller Project is $500 per month. The initial payment is $500 which covers the first month. After that, you can pay each month in installments. (i.e. $250 every two weeks or $125 each week)

WHAT YOU CAN EXPECT

You'll be part of a weekly group coaching session as well as individual sessions tailored to your particular project. We'll "meet" by phone once per week as a group.

  • BENEFITS:
    -Work at your own pace.
    -Learn methodologies and a system that works!
    -Work side-by-side with Walt
    -Gain experience from someone who's done it
    -Receive specific, detailed direction
    -Receive a CD recording of each session!

    ADDITIONAL COACHING OPTIONS

    If you prefer, you can pay for individual sessions as itemized below:
    Individual Coaching Sessions & Services

    [ ] Evaluate Your Idea $150
    [ ] Brainstorming Session $150
    [ ] Press Release Writing $150
    [ ] Book cover design $150
    [ ] General coaching $150/hr
    [ ] Ghostwriting (subject to time availability) $5-$7/page

    Website design $150
    With Walt's 10 years of experience designing websites that sell, you'll receive an easy-to-navigate, search-engine optimized, multiple income stream-maximized, e-commerce-ready site, with spam-proof script-based dynamic forms.
    Samples: passionprofit.com, welovesaipan.com, playsmartgames.com, emptyvesselministry.org,

    Book Cover Design (2d/3d) $150
    samples: Tao of Wow, Ageless Adept, Raise Cash Fast, When the Walls Came Down, Welcome to America 101

    CD/DVD Cover Design (2D/3D) $150
    samples: sponsorshipdollars,

    Press Release Writing $150
    samples: www.passionprofit.com/pressrelease.html

    Please note that some of These services may include other expenses (not payable to us) (i.e. Image licensing, press release distribution, webhosting,)

    Let 2007 be the year you tell your story!

    Walt Goodridge

    p.s. *Of course I can't absolutely guarantee that your book or cd will actually become a bestseller, but I can almost guarantee that you'll learn the skills to keep churning out bestseller candidates by duplicating this process with ANY idea you have in the future.

    REGISTER or REQUEST INDIVIDUAL APPOINTMENT NOW

    Step 1. After completing the questionnaire (Information is kept confidential and is seen only by me) you'll be taken to a secure page to make your payment; This reserves your spot and let's me know you're serious. And don't worry, if we decide we don't wish to work together, you'll receive an IMMEDIATE refund.


    Choose:

    Bestseller Project ($500 first month payment)
    Individual Session or Specific Service ($150; specify in "Special Session" box below)
    *Your Email Address:
    Your Name:
    Country:
    SPECIAL SESSION: What do you wish to accomplish in this session or coaching sessions?

    Status:
    Approx yearly income:
    Sex:
    Age Range:
    Ethnicity or Cultural Identification:

    Occupation

    Place of birth.

    Marital Status:

    Children? If yes, how many and their ages:

    Highest level of formal education completed:

    Current source of income:

    Personality Type:
    Exciter %,
    Competitor %,
    Supporter %,
    Informer %
    (To answer this question, take the personality test at www.passionprofit.com/itest.html; opens in new window)

    Are you a Connector, a Maven or a Salesperson? Based on Malcolm Gladwell's book, the Tipping Point; 1. "Connector" --someone who knows everybody, and people from different walks of life! 2. "Maven"--someone who's a wealth of information on the latest books, trends, best restaurants etc. 3. "Salesperson" --a person who can sell snow to an Eskimo!

    What's the most important thing the world should know about you?

    What would your ideal day look like? Describe everything from sunrise to sunset; location; household; surroundings, etc.

    -Feedback desired

    Do you work well under pressure?

    How flexible is your schedule?

    What's your passion?

    Have you ever made money at it, or with something similar?

    Your Challenge: What's the one thing you believe is either challenging you or preventing you from making money at your passion?

    What Do I need to know about you? Is there anything about you, your situation, your past, your philosophy of life, your beliefs, that you believe is important for me to know in order to understand you and help you?

    What would you do if you won a million dollars?

    What would you do if you only had six months to live?

    Why are you here on the planet?

    What are you offering the world in this new identity of yours that they are not getting anywhere else?

    What's your Wow Factor? What makes YOU different?

    Any additional information you wish me to know?

     

  • "Satisfied Customers"

    Who we are

    "Your book is great! It helped me sell my first 5,000 units!--Fred Harmon, WA"


    Mr. Goodridge

    First off thank you, I received your book about 2 weeks ago. Very busy here in the desert but I'm still able to get some good read time in. Your book is one tho that I find myself having to take notes on more frequently. Which is a very good thing since the last book I read was 4 years ago. It holds my interest and answers the questions I want to know.

    Thanks for your concern and quick reply to [my] email.... I can't wait to return to the states and apply the knowledge that this book is giving me. Peace

    Senior Airman Randy Hall-Stevenson
    380th Medical group
    Al Dhafra Air Base


    Thankyou very much.
    Fantastic Products you have, some of the best I have read. Peace!

    J. Joyce, FL


    Hello Walt, I am a 22 year old soldier in the U S Army. I recenty purchased your book, Change The Game because I am looking for a career change. I want to do what is in my heart, which is start a record label.

    I have three artists already depending on me to make this happen, who are very talented. I also am an artist. I plan to leave the military in the spring of 2007. Right now I have just been collecting information and saving money.

    Also, I would like to say ," Thank you Walt!" Your book has given me so much hope and inspiration in really following my dreams. You are amazing. -Stephanie H.


    Walt

    God blessed you with a talent that is truly awesome!!! You are undoubtly a master at inspiring people, as well as being an intergral source at helping individuals ignite their niche.

    Valerie Odom
    Philadelphia, PA


    "Thanks for writing such an informative, marvelous and inspirational book Turn Your Passion Into Profit. Being an entrepreneur for some 5 years now this book is a masterpeice and I have, indeed, seen and read some business books in my time.Your's is up-to-date and appropriate for the times. As a result I have taken this book as a guide, along with Zen and the Art of Making a Living. Your book remains on my desk as a regular fixture - along with your Lessons in Success."
    --Thomas L., Bermuda
    MORE

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