Turn your Hip Hop Passion into Profit!
This Game of Hip Hop Artist Management!


This Game of Hip Hop Artist Management

The Success Attitude

Managing Hip Hop artists is NOT the same as managing artists in any other genre. It's unique. There are cultural differences, industry differences and global differences you need to be aware of if you are to be successful. Learn the business basics, as well as the unique attitude and strategies you need to master in order to be successful (220 pages; 8 x 10 ISBN: 978-0974531335)

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"I signed my first two artists this month, all off the strength of the knowledge I got from your book. You're so inspirational!"-- L. Scott



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Manage Hip Hop Artists!
Get a Record Deal!


This Game of Hip Hop Artist Management Shows You How!

Here's what Hip Hop Pioneer Chuck D said about OUR book in HIS book: "Walt F.J. Goodridge, in his books Change The Game, and This Game of Artist Management names all the areas that need to be covered in the music business. He not only names all 25 areas, but he also tells you what keeps you in business if you're in one of those areas. If you don't build anything, then you have nothing. If you don't build anything, you always have to be a part of somebody else's s-t. To be a part of white people's structures is whack especially when it comes to Rap, because they're not fully down with it!" -Chuck D. Public Enemy, RapStation.com [excerpt from Fight The Power ]





What is This Game of Hip Hop Artist Management all about??

Some of the best talent never gets signed, wouldn't you agree? Aren't you tired of waiting for someone else to recognize your gift? Doesn't it make sense to do it yourself and keep ALL the money rather than split it with someone else?

This Game of Hip Hop Artist Management was created by the former president and VP of promotions of an independent label to HELP you SUCCEED! It's written in a clear and simple way with advice, tips and techniques to show you step by step what you need to do to maximize your own or your artists music industry career.

Still the only book of its kind anywhere, This Game of Hip Hop Artist Management is a unique step-by-step guide. It features a detailed overview of the industry, interviews with managers and artists, and even features an entire chapter by Hip Hop pioneer Chuck D. of Public Enemy and now www.rapstation.com

You'll also get sample contracts and other resources to help you maximize your efforts!




You Get



• An updated chapter on choosing the right business structure (with LLC)

• How to launch your management company the least expense!

• Sample management contracts with explanations of each section

• New tax forms and tips for the new business structures

• Expanded contact information including website URLs and email addresses

• An updated Management Game Plan and Task Checklist


Plus Answers to These Questions:


-How do I start a management company in ANY state in the US, Canada and other countries?
-Should I be a Sole Proprietorship, Partnership, Corporation or LLC?
-What paperwork do I need?
-Can you show me a sample contract for me to use to sign my artist?
-What are my duties?
-What's the difference between a business manager, road manager and artist manager?
-What should I be doing in the day to day management of my artists?
-Can you give me contact info for real people I can call to help me?
-Can I REALLY compete with the bigger players?
-Can I really make money doing this?




You'll Learn How to



• Monitor your OPERATIONS

• Find, sign and develop talented ARTISTS

• Get them gigs and media exposure

• Work towards Getting A Record Deal

• PAY the players

• Make a PROFIT

• GROW your business


Table of Contents



SECTION 1: A PRE-GAME WARMUP
An Introdution For The New Millennium

• A Message From The President

• Who This Manual Is Written For

• The Success Attitude





SECTION 2: UNDERSTANDING THE GAME
Management Defined

• Why Managing Rap Artists Is Unique In The Music Industry

• The Artist's Management Options

• What A Manager Does

• The Manager's Primary Responsibilities

• Assembling Your Team

• Some Tips On Finding The Right Label

• Becoming A Manager

• Why An Artist Needs A Manager

• Other Key Players In The Artist's Success

• Personal Manager vs Business Manager (What's The Difference?)

• Road Manager

• Booking Agent

• What A Manager Is

• What A Manager Is Not

• Summary of Management Responsibilities And Fees

• Where to Look for Your Artist

• What to Offer Your Artist

• What to Ask from Your Artist

• Your Artist's Concerns



SECTION 3: DOING BUSINESS AS A MANAGER
Starting A Business

• Types of Business Structures

• Sole Proprietorship

• Partnership

• Corporation

• S-Corporation

• Limited Liability Company

• Steps To Forming A Corporation

• Your EIN

• Your Resale Certificate

• A Smooth Operation

• What You'll Need

• Business Operating Expenses

• Typical Management Expenses

• The Artist As Company



SECTION 4: TOOLS OF THE GAME
CONTRACTS: Personal Management Contract--Sample

• Personal Management Contract--Sample 2 (w/translation)

• A Word On The Contracts You've Just Seen

• A Brief Word On Managing Minors

• Getting Information And Solving Challenges

• Acquiring Information

• Interpreting Information

• Using The Information

• The Media Kit

• The Photograph

• The Artist Bio (w/sample)

• Reviews (w/sample)

• Press Release (w/sample)

• The Cover Letter (w/sample)

• The Folder

• Video

• Demo

• Preparing Your Artist

• A Word About Publicity, Advertising and Marketing

• Game of Hip Hop Artist Management Checklist and Timetable

SECTION 5: PLAYING THE GAME
Advice From A Manager

• Interview: GETTING A RECORD DEAL--Account One

• "A Week In The Life....."--An Actual Week In The Life of A Manager

• FREE Advice from a Lawyer

• "THE RECORD DEAL" --Label Recording Agreement (w/translation)

• Publishing

• Advice From A Record Label

• Interview: MAJIC (Giant Records)

• Road Management

• Advice from a Road Manager: BROTHER JAMES (Malik Entertainment)

• Advice from A Manager

• Interview: HOW TO GET A RECORD DEAL--Account Two



SECTION 6: MONEY MANAGEMENT
Money Management

• Investment Options

• Risk

• CD's

• Stocks

• Mutual Funds Helpful Hints For Hiding Your Money From Yourself

• Other Options

• Your First Steps

SECTION 7 : TAXES
Doing Your Taxes is Easier Than You Think

• Some Terminology

• COMPLETED TAX FORMS

• Background Information on Kenya Garvey's Management Company Scenario One--LOSS (Sole Proprietorship)

• Scenario Two --PROFIT (Sole Proprietorship)

• The Audit



SECTION 8: OTHER FORMS
Form SS-4 -- APPLICATION FOR EMPLOYEE IDENTIFICATION NUMBER

• Form 2553 -- ELECTION BY A SMALL BUSINESS CORPORATION

• Form SR--Copyright Form

• Work Registration --BMI Form

• BMI Form Explanation



SECTION 9: THE INDUSTRY
The Major Distributors

• The Major Labels

• Hip Hop Friendly Independent Labels With Major Distribution

• A Word About Distribution Deals

• Copyright, Publishing, Fees, Licenses and Related Royalties--A Primer



SECTION 10: THE FINAL WORD! WHAT EVERY ARTIST SHOULD KNOW
An Interview With Chuck D

• "25 WAYS TO GET A RECORD DEAL"

RESOURCES

INDEX

*****************************************



Remember:

Not everyone can get signed by the major labels.
But now YOU can get your music out and heard even
if you're a one-person operation on a limited budget.
If you're already in business as a label, manager,
producer or promoter, you can use this unique manual to get even more exposure for your artist or music!




That's Not All

Have you ever wondered why some new Rap artists blow up and get heard, seen and written about everywhere, while others with equal talent never reach the level of success they deserve?
The answer to this question is simple:
PROMOTION!

Promotion is the job of getting EXPOSURE for a record. It means getting radio and video airplay, magazine reviews and interviews, club play and any other type of attention to help keep an artist and his or her music in the public spotlight. It's a FACT: the RIGHT promotion can mean the difference between an artist getting PAID as a multi-platinum success, or falling off as a has-been. GOOD promotion is often more important to the success of a song than the song itself! With effective promotion, a not-so-good song can become great; a great song can become PHENOMENAL! SMART promotion can turn an artist into a STAR even if he or she isn't signed to a major label. One reason the majors seem to have more success doing this is because they know WHO to promote to. NOW YOU CAN TOO!

Order the Hip Hop Entrepreneur Lists of Exposure and get THE SAME exclusive promotion contact lists that the pros and the major labels use to promote their records!

There's no gimmick. 50% of the PROMOTION SECRET is simply knowing who to promote to. The other half is knowing HOW to promote. (And we show you that too!) Promotion companies can charge high prices to promote your record for the simple reason that they have this information and you don't. That is, UNTIL NOW!

With the information inside This Game of Hip Hop Artist Management , you can be just as effective as the major labels and beat them at their own game! The SECRET is out! And it's yours when you ORDER NOW!




But That's Not All:

Have you ever wondered why some new Rap artists blow up and get heard, seen and written about everywhere, while others with equal talent never reach the level of success they deserve?
The answer to this question is simple:
PROMOTION!

Promotion is the job of getting EXPOSURE for a record. It means getting radio and video airplay, magazine reviews and interviews, club play and any other type of attention to help keep an artist and his or her music in the public spotlight. It's a FACT: the RIGHT promotion can mean the difference between an artist getting PAID as a multi-platinum success, or falling off as a has-been. GOOD promotion is often more important to the success of a song than the song itself! With effective promotion, a not-so-good song can become great; a great song can become PHENOMENAL! SMART promotion can turn an artist into a STAR even if he or she isn't signed to a major label. One reason the majors seem to have more success doing this is because they know WHO to promote to. NOW YOU CAN TOO!

Order the Hip Hop Entrepreneur Lists of Exposure and get THE SAME exclusive promotion contact lists that the pros and the major labels use to promote their records!

There's no gimmick. 50% of the PROMOTION SECRET is simply knowing who to promote to. The other half is knowing HOW to promote. (And we show you that too!) Promotion companies can charge high prices to promote your record for the simple reason that they have this information and you don't. That is, UNTIL NOW!

With the information inside This Game of Hip Hop Artist Management , you can be just as effective as the major labels and beat them at their own game! The SECRET is out! And it's yours when you ORDER NOW!




Here's What People are Saying:

"As the Hip Hop world gets more crowded, it's more difficult for you to make your project stand out. "This Game..." is an invaluable guide to the inner workings of the Rap industry. To succeed, you must know the rules of the game, and this book tells it all like it is!" -- Jon Shecter, Editor-in-Chief, SOURCE MAGAZINE

"A must-have for anyone who wants to know the business of Rap Music!" --Sheena Lester, Editor, RAPPAGES MAGAZINE

"Carry this around with you and treat it like your Bible!" -- Chuck D, PUBLIC ENEMY

" I would be happy to include a link to your site...i'll even include it in my banner section...
When i first began my independent label it was after reading the inaugural version of your book...remember, the spiral bound copies? i've still got it...
mills@thestrandcafe.com (The Ultimate Hip Hop Directory--)

Change The Game is the most comprehensive Hip Hop publication to date. It defines every aspect necessary in the business!" -- Meshaq Blaq, Editor, NO SELLOUT MAGAZINE

"...packs a lot of information...everything...!" -- Havelock Nelson, BILLBOARD MAGAZINE

"Change The Game is the definite source for those aspiring to get into the music industry.. and not get jerked!" -- Gabriel Tolliver, Associate Producer, YO! MTV RAPS

"Walt Goodridge's step-by-step guides are fundamental for all Rap entrepreneurs. ....clearly illustrates the basics for starting your own record label. .... comprehensive reading, and an ideal roadmap for success in the music industry!" --Kathy Danniels, UPSCALE MAGAZINE

"To the point, easy to read. If you're putting a business together in the music industry, you must have this book!" -- Wildman Steve, WBAU-FM, NY

"On Point! It's truly one stop shopping for info on the Rap Industry!" -- Wendy Day, RAP COALITION

"....shows great caring and depth and forsight.....a great instrument for anyone, young or old interested in the music industry!" -- Rev. Mariah Britton, Riverside Church, RAP WRITERS & PERFORMANCE WORKSHOP

"...this is really giving a lot of love for Hip Hop!" -- N. Robinson, CUSTOMER (WA)




ORDER NOW

$49.95

$36.95

$49.95*

*Amazon price may vary.




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